The Tipping Point by Malcolm Gladwell is a very interesting concept in which Gladwell explores the changes in a situation and how it reaches a "tipping point". I found this book very interesting as Gladwell looks at many different trends from fashion to flu epidemics and works out how they tip. I was especially interested by how children's program's such as Sesame Street in which you get a greater understanding of how they became successful. Through much research and tests they are able to find out what makes Sesame Street interesting enough to stick and become so popular.
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