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Saturday 20 November 2010

SELLING WAR LECTURE

In yesterdays lecture by Jonathan Baldwin we were discussing how visual language communicates to the viewer. We looked into war advertisement in Germany and Russia and compared this to the British advertisement. It was made clear from the images of  German & Russian advertisement that they used visual artists to design there posters and were aimed at a certain target audience were as the British were very direct in there approach to communicate to the viewer and there posters were simple and more effective as they were aimed at everyday working class people. 
                                                               
 We were also shown artwork in which war artists were sent out and embedded with the troops and painted what they saw there, these for me were very powerful. You are shown a glimpse of what it's like to work in those situations in Afghanistan where photographs are not allowed. For me this lecture made me understand how much impact advertisement and artwork has on viewers.

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