HOW DO BRANDING AND ADVERTISMENT INFLUENCE CHILDREN?

In Fridays lecture with Jonathan Baldwin we discussed how branding and advertisement influences shopping decisions. Advertisements don't make people want to buy the certain product, they are shown so that when you go into a shop and are wondering which product to buy, you always buy what is recognisable to you, which most of the time is something which has been advertised.

We also watched a panorama programme which highlights the issue of how influenced children are on branding. It was astonishing to see young children only picking clothes which are branded as they wanted to fit in at school and not get bullied for being different. For me when I was growing up I didn't care about branding I was more interested in being a kid- climbing trees and playing in the back garden with my siblings.

We are now living in a very materialistic world where the pressure for parents to buy expensive brands is sky high. To accommodate to there child's needs they are working more hours to buy brands but is it really worth it?

Here's an article from the Daily Mail about how branding effects children:

http://www.dailymail.co.uk/news/article-1043473/School-children-called-geeks-wearing-cheap-clothing.html